“Twist. Lick. Dunk.” has become one of the most famous commercial taglines in the world. One of their many commercials was when there were two brothers who were having the cookie as their midnight snack. The younger brother, then, was copying his older brother in the way he was eating the cookie which was twisting, licking then dunking it to milk.
This commercial appealed to me because I thought that the kids were cute, and the way they showed how big of an influence the big brother was to his younger brother was nice. It sent a message to the people that they must be aware of their actions.
It was effective commercial because besides the fact that they use their tagline all the time, the models they used this time were appealing and attention-seeking. It is also effective in a way that people will follow the way of eating the product once they have bought it, and/or even does the same way to other cookies similar to the Oreo cookies.
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